My friend Meg wrote a piece in her blog in which she undertakes the arduous task of looking beyond the cycle of hype in the social media market place to try and glean what has changed and what has stayed the same.
One notable quote sticks out in my brain
Businesses, which are made of humans, need to speak and to be heard, unless and until sated – they will speak
Just as contraception was a catalyst and enabling technology for women’s long-held dreams of true independence and empowerment, so social media serves as the catalyst and enabling technology for people’s long-held desire to speak and be heard.
Check out her post in detail here: Social media – substance or froth? And tell her I say hello :-)
iece in her blog